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The Tarrytown Sleepy Hollow Basics Campaign is based on the Boston Basics, a set of five easy and nurturing practices that experts believe stimulate brain growth in young children. These practices help children thrive cognitively, physically, socially, and emotionally. In turn, they will enter school ready to learn. The TTSH Basics Campaign is inspired by the fact the 80% of brain development happens in the first three years of life. During this period, skill gaps between socio-economic, racial, and ethnic groups become clearly apparent. This does not need to be! Everyday interactions between children, their parents, and other caregivers provide abundant opportunities to give children from every background a more equal start in life. Every child from every background can benefit. Therefore, the Tarrytown Sleepy Hollow Basics Campaign is working through a broad range of institutions to ensure that every parent and caregiver is fully supported by family and friends to use the Basics practices in everyday life.


The Tarrytown Sleepy Hollow Basics Campaign is part of a larger organization called the Boston Basics. Since its inception in 2015, the Boston Basics has become a geographically diverse network of local coalitions in more than two-dozen cities, towns, and counties in the U.S. and abroad. The nonprofit organization, The Basics Inc., was created by the Black Philanthropy Fund in 2017 to be the institutional hub of the Basics, while the Achievement Gap Initiative at Harvard University leads the ongoing development of tools and materials.